The outdoor industry has been working more in recent years to improve inclusion in the outdoors, sometimes more successfully than others.
Patagonia has truly gone beyond the typical efforts of hiring a more diverse looking sales team, adding persons of color to their catalog and supporting under-represented in outdoor endeavors. (All worthwhile attempts in themselves.) With their recent pledge of $1 million to promote voter access and to offset the regressive legislation recently passed in Georgia, Patagonia has broadened their inclusion work beyond retailing.
A great example of corporate responsibility, Mitch McConnell be damned.