Several weeks ago, I posted How warm is that jacket? about a cold room I saw on my trip to Scandinavia. Canada Goose has been expanding their use of cold rooms in North America.
The photo above is from Canada Goose’s flagship store in the Mall of America in Minnesota that can produce temperature to -13f. At the time of the launch in 2019, Minnesotans commented that -13 is a start but not quite the Polar Vortex temps of -30 that they had been experiencing that winter. Even so, most Minnesotans do not need a cold room to test out new jackets given their life-long exposure to winter weather. (Full disclosure: I was born and raised in MN.)
Now, Canada Goose has announced the next generation of cold room opening at the South Coast Plaza Mall in Costa Mesa, CA. In addition to cold, this room will have a daily snowstorm for shoppers to test out the latest winter wear. A very useful tool for SoCal residents unaccustomed to harsh winter weather. Canada Goose said they are bringing the weather of Churchill, Manitoba to southern California.
Nicely done, Canada Goose.